To give your customers a better experience, stop making these 3 common packaging mistakes.

Your packaging is more than just a box.

It’s an extension of your brand identity that sends a message to customers the second they see it, for better or for worse.

The team at Covenant Packaging brings more than 65 years of hands-on experience helping our customers find the solutions they need. We’ve seen it all, and we know what works.

Here is our list of the top 3 most common mistakes to stop making if you want to deliver a customer experience that earns you attention, opportunity and – most importantly – revenue.

#1. Choosing the Wrong Packaging Material

As a business owner, there may be instances when it makes sense to compromise quality for savings, but your packaging is never one of them. Choosing the wrong material can cost you big time in the form of product replacements, damage claims or worse: loss of reputation.

This is why so many companies choose corrugated as their packaging material of choice. Linerboard is attached to wavy, heavy-duty container board that uses the benefits of arches and air to create the ultimate packaging solution. It’s lightweight enough to minimize freight charges, but resilient enough to withstand the most trying shipping conditions.

Investing in sturdy packaging doesn’t just make sense. It sends the message that you care as much about your product as you do your customers satisfaction.

#2. Choosing Wasteful Packaging

Corrugated is the indisputable champion when it comes to lightweight, heavy-duty solutions. To really see it shine, we recommend ordering custom, made-to-spec packaging whenever possible. Standard sized boxes rarely afford the protection your products truly need.

Too much space and you’re left with a choice to make. One option is to allow your product to shift during transit, increasing susceptibility to damage. The second option is to add filler to your package.

If you are in the business of crystal stemware or glass ornaments, it makes sense to incorporate some filler into your packaging strategy as an added layer of protection. But if you’re using it simply because the box is too big, it’s time to reconsider. Filler is expensive to buy, heavy to ship and harmful to the environment, making it something you should avoid whenever possible.

At the other end of the spectrum is a corrugated box with too little space. We are the first to tout the durability of corrugated, which you can learn more about here. But those benefits only apply if the package is used correctly. Forcing too much product into a box will stress its seams. This increases the chance of compromise during shipping, which leads to broken goods – or even no goods – being received by your customer.

#3. Poorly Designed Packaging

One of the many beauties of corrugated is its endless customization options. Some businesses make their packaging pop with bold colors, eye-catching graphics and custom finishes. Other opt to let the elements do the talking.

When the time comes to decide if – or how – to present your product, it’s always important to keep your customer in mind. Ask yourself, “How does this packaging decision enhance the end users brand experience?”

No matter how creative you choose to get with packaging, certain elements like quality and clarity will always make a great impression. Focus on highly protective solutions that deliver information clearly and you will never go wrong.

Conclusion

Our team of professionals will ask all the right questions to get you in a solutions-focused mindset. We cannot wait to help you find the best, most cost-effective corrugated solutions, delivered on time…every time.